On September 2, 2025, Audi unveiled its breathtaking Concept C at an exclusive event in Milan, just before its public debut at the IAA Mobility Show 2025 in Munich. This all-electric two-seater sports car marks Audi’s thrilling return to the sports car segment, blending cutting-edge technology, a bold new design philosophy, and a nod to its iconic heritage. With production confirmed for 2027, the Concept C is set to redefine Audi’s legacy and captivate enthusiasts worldwide, including in India’s booming luxury electric vehicle market. Here’s a detailed look at this game-changing concept and why it’s poised to steal the spotlight.
Key Details of the Audi Concept C
- Name and Type: Audi Concept C, an all-electric two-seater sports car.
- Unveiling:
- Revealed in Milan on September 2, 2025.
- Public showcase at IAA Mobility Show 2025 in Munich.
- Positioning:
- Spiritual successor to the Audi TT (discontinued in 2023).
- Inspired by the Audi R8, Auto Union Type C, and 1991 Avus concept.
- Dubbed the “TT Moment 2.0” by Audi CEO Gernot Döllner, serving as an “identity builder” for the brand.
- Production Timeline: Set to enter production in 2027 with minimal changes from the concept.
- Design Philosophy:
- Embraces “radical simplicity” under Chief Creative Officer Massimo Frascella.
- Exterior:
- Retractable targa top for open-air driving.
- Mid-engine-like proportions with a low, wide stance.
- Reimagined rectangular grille tailored for the electric era.
- Windowless rear with slender LED taillights.
- Aerodynamic surfaces for enhanced efficiency.
- Interior:
- “Shy tech” minimalist design focusing on driver experience.
- 10.4-inch infotainment screen that folds into the dashboard.
- Premium materials like leather, Alcantara, and anodized aluminum controls with metal switches.
- Performance and Technology:
- Platform: Built on the Volkswagen Group’s Scalable Systems Platform (SSP), shared with the electric Porsche 718.
- Power Output: Up to 1,000 horsepower in top trims.
- Range: Over 400 miles (approximately 643 kilometers) on a single charge.
- Battery: Centrally mounted for optimal weight distribution and agile handling.
- Charging: Supports fast charging, likely with 800V architecture.
- Strictly electric, aligning with Audi’s electrification goals, though combustion and hybrid models will continue into the 2030s.
- Pricing:
- Expected range: $60,000 (approx. ₹50.4 lakh) to $160,000 (approx. ₹1.34 crore), based on an exchange rate of ₹84 per USD as of September 2025.
- Note: Pricing in India may vary due to taxes, import duties, and local market factors.
- Market Positioning:
- Competes with premium electric sports cars like MG Cyberster, Polestar 6, and electric Alpine A110.
- Targets enthusiasts seeking performance, style, and sustainability.
- Strategic Importance:
- Addresses Audi’s challenges with declining sales and profits in 2024.
- Previews Audi’s new design language for future models like the A6 e-tron and Q6 e-tron.
- Reinforces Audi’s commitment to electrification while maintaining its legacy of driver-centric vehicles.
Why the Concept C Matters
The Audi Concept C is a bold leap forward, capturing the imagination of car enthusiasts with its blend of high performance, futuristic design, and eco-conscious engineering. Priced between approximately ₹50.4 lakh and ₹1.34 crore in India (based on $60,000 to $160,000), the Concept C offers a premium yet accessible entry into the electric sports car segment. Its 400-mile range (643 km) and fast-charging capabilities make it practical for both city drives and long journeys, while its 1,000-horsepower potential delivers heart-pounding performance. The targa-topped design and minimalist aesthetic pay homage to Audi’s storied past while setting a new benchmark for its future, appealing to drivers who crave style, power, and sustainability.
A New Era for Audi
The Concept C arrives at a pivotal moment for Audi, which is navigating a competitive landscape and aiming to restore its edge after a challenging 2024. As an “identity builder,” this concept showcases Audi’s renewed focus on innovation, emotional appeal, and electrification. Its design elements, such as the sleek grille and minimalist interior, will influence future models, signaling a cohesive new direction for the brand.
The Concept C is more than just a sports car—it’s a glimpse into Audi’s electrified future, tailored for enthusiasts who value performance and luxury. With its combination of breathtaking design and cutting-edge technology, it’s set to captivate drivers in India and beyond. As production nears in 2027, the Concept C promises to redefine what an Audi sports car can be.
Conclusion
The Audi Concept C is a thrilling testament to the brand’s ability to blend heritage with innovation. With its stunning design, blistering electric performance, and a production timeline just two years away, it’s poised to set the premium electric sports car market ablaze. From its sleek targa top to its eco-friendly powertrain, the Concept C offers a tantalizing preview of a future where style, power, and sustainability converge. Keep an eye on Audi as it gears up to launch this game-changer in 2027—it’s a ride that promises to electrify your drive like never before.
