The Ferrari Luce has finally broken cover, and it changes everything you thought you knew about Maranello. Unveiled in Rome on 25 May 2026, the Luce is the first fully electric car in the company’s 79 year history, a four door, five seat grand tourer with more than 1,000 hp and a design unlike any Ferrari before it. The name means light in Italian, and it signals a genuinely new chapter for the Prancing Horse.
This is not a quiet experiment. With styling co-created by Sir Jony Ive’s design house and performance that humbles most supercars, the Luce is one of the most important and most debated cars of 2026. Here is a clear look at its price, specifications, range, design and what it means for buyers.
Ferrari Luce Price And Key Highlights
Ferrari positions the Luce as an addition to its range rather than a replacement for its V8 and V12 engines, in line with its multi energy strategy. It is built at the new E-Building facility in Maranello.
| Detail | Information |
|---|---|
| Reveal date | 25 May 2026, Rome |
| Type | Ferrari’s first electric car |
| Body style | Four door, five seat GT |
| Design partner | LoveFrom, by Jony Ive and Marc Newson |
| Power | Over 1,000 hp |
| Global price | Around 460,000 euro, roughly Rs 4.4 crore |
| First deliveries | Expected from late 2026 |
The global price of around 460,000 euro places the Luce firmly in collector car territory, and Ferrari expects it to make up close to 5 percent of its sales. For India, no official launch has been confirmed, and import duties would likely push the on road figure well beyond Rs 9 crore if it does arrive.
Ferrari Luce Design: Radical And Minimalist
The first thing that strikes you about the Luce is how little it looks like a modern Ferrari. Gone are the aggressive scoops and slashes of the past decade. In their place is a clean, almost serene shape created with LoveFrom, the studio founded by former Apple design chief Jony Ive and industrial designer Marc Newson.
There are subtle nods to Ferrari history, with a wide grille like opening, slim headlights and strong shoulders that recall the loved F355 of the 1990s. The rear tail lights gently recede into the bodywork when switched off, preserving the purity of the form. Ferrari also claims the lowest drag coefficient in its history, helped by active air shutters and a ride height system that drops the front by 10 mm even while cruising. It is minimalist, brave and certain to divide opinion, which is exactly what a halo car should do.
Ferrari Luce Specifications
This is where the Luce reminds you it is still a Ferrari. Four radial flow permanent magnet synchronous motors, one at each wheel, are derived from the F80 hypercar and draw on lessons from Formula 1 and the World Endurance Championship.
| Specification | Ferrari Luce |
|---|---|
| Powertrain | Quad motor all wheel drive |
| Motors | Four, one per wheel |
| Combined power | Around 1,050 PS (over 1,000 hp) |
| 0 to 100 km/h | 2.5 seconds |
| 0 to 200 km/h | 6.8 seconds |
| Top speed | 310 km/h |
| Battery | 122 kWh NMC (SK On cells) |
| Architecture | 800 volt |
| WLTP range | Over 530 km |
| DC fast charging | Up to 350 kW |
| AC charging | Up to 22 kW |
| Kerb weight | 2,260 kg |
The numbers are staggering. The Luce sprints from 0 to 100 km/h in just 2.5 seconds, reaches 200 km/h in 6.8 seconds and tops out at 310 km/h. The rear motors alone spin to 25,500 rpm, while the front pair can reach 30,000 rpm before disconnecting during cruising to save energy. The body uses extensive recycled aluminium and zero steel to help keep weight in check at 2,260 kg.
Battery, Range And Charging
The Luce runs a 122 kWh battery, with cells supplied by Korea’s SK On and the pack assembled in Maranello. It delivers a WLTP range of over 530 km, which is respectable rather than class leading, since Ferrari has clearly prioritised performance and feel over outright range.
Thanks to its 800 volt architecture, the Luce supports DC fast charging at up to 350 kW, enough to recover a large chunk of range in around 20 minutes at a suitable charger. It will also accept up to 22 kW from an AC home wallbox. The battery is engineered to absorb very high charge and discharge rates, up to half a megawatt of power according to Ferrari, which is what allows repeated hard driving without the performance fading lap after lap.
How The Ferrari Luce Compares
The Luce enters a small but fast growing class of ultra luxury performance EVs. Its closest rivals on price and performance are the Porsche Taycan Turbo GT, the Lucid Air Sapphire and the Maserati GranTurismo Folgore, each pairing huge power with a premium badge.
| Rival | Quick Take |
|---|---|
| Porsche Taycan Turbo GT | Track focused, sharper to drive, far cheaper |
| Lucid Air Sapphire | More power and longer range for the money |
| Maserati GranTurismo Folgore | Italian rival, lower price, less extreme |
Against these, the Ferrari Luce wins on badge appeal, design drama and that authentic engineered sound, but it does not lead on range or value. For the collectors Ferrari is chasing, the Prancing Horse on the nose is worth more than any spec sheet, which is exactly the point of a halo car like this.
Interior And Technology
The cabin is where Jony Ive’s influence shines brightest. The Luce blends beautiful physical controls, mechanical buttons, switches and dials, with crisp digital displays, rather than burying everything in a touchscreen. The dials use Gorilla Glass and anodised aluminium, with rotating crowns that feel closer to a fine watch than a car.
The cleverest idea sits behind the steering wheel. Because there are no gears, the paddles control something Ferrari calls Torque Shift Engagement. The right paddle adjusts how aggressively torque is delivered across five levels, while the left paddle sets regenerative braking, also across five levels. There is even a signature sound that amplifies the real vibrations of the powertrain, so the Luce sings its own authentic electric note rather than faking a V8 soundtrack.
Ferrari Luce India Launch Expectation
Ferrari sells its cars in India through an official import route, so a future Luce launch here is plausible, though nothing has been confirmed. Given the global price of around Rs 4.4 crore before duties, and India’s steep taxes on imported luxury cars, the landed price would almost certainly cross Rs 9 crore. That would make it one of the most expensive electric cars in the country, aimed squarely at a tiny group of collectors. Treat any India timeline and price as an early estimate until Ferrari confirms its plans.
Quick Pros & Cons
Here is the honest snapshot of the Luce.
Pros
- Genuinely historic, the first electric Ferrari ever made.
- Brutal performance, with a 2.5 second 0 to 100 km/h time.
- Striking, brave minimalist design by Jony Ive’s LoveFrom.
- Clever interior with real buttons and a unique authentic sound.
- Built in Maranello with an 800 volt fast charging platform.
Cons
- Range of 530 km is good, not class leading for the money.
- Very heavy at 2,260 kg, as with most powerful EVs.
- Polarising looks that will not please every Ferrari purist.
- Extremely expensive, especially if it reaches India.
Ferrari Luce: Frequently Asked Questions
1. What is the Ferrari Luce?
The Luce is Ferrari’s first fully electric car, a four door, five seat grand tourer revealed in Rome on 25 May 2026 with over 1,000 hp.
2. How much does the Ferrari Luce cost?
The Luce is priced at around 460,000 euro globally, which is roughly Rs 4.4 crore before local taxes. In India, after import duties, it would likely cost well above Rs 9 crore.
3. What is the range of the Luce?
The Luce offers a WLTP range of over 530 km from its 122 kWh battery, with 800 volt fast charging up to 350 kW.
4. How fast is the Ferrari Luce?
It does 0 to 100 km/h in 2.5 seconds, 0 to 200 km/h in 6.8 seconds and has a top speed of 310 km/h, thanks to four electric motors making over 1,000 hp.
5. Who designed the Luce?
The Luce was designed with LoveFrom, the studio founded by former Apple design chief Sir Jony Ive and designer Marc Newson, working with Ferrari’s own design team.
6. When will the Luce be available?
First deliveries are expected from late 2026, with production at Ferrari’s E-Building facility in Maranello.
7. Is the Ferrari Luce coming to India?
Ferrari has not confirmed an India launch for the Luce. If it arrives, import duties would likely push the price beyond Rs 9 crore.
Motors77 Verdict
The Ferrari Luce is the most significant Ferrari in a generation, not because it is the fastest, but because of what it represents. For a brand built on the howl of a combustion engine, building a serene, electric, Jony Ive designed grand tourer is a genuine leap of faith. The performance is never in doubt, with hypercar acceleration and clever engineering that keeps the driving experience engaging rather than sterile.
Where opinions will split is the design and the price. The minimalist styling is bold and will not win over every traditionalist, and the 530 km range is merely good in a segment where rivals are pushing further. None of that will matter to the small group of collectors Ferrari is targeting.
At Motors77, our verdict is that the Luce is a landmark car that proves electrification and emotion can coexist. It is not trying to replace the V12, only to expand what a Ferrari can be. Whether you love or loathe the look, the Luce is the clearest sign yet that even the most traditional names are embracing the electric future on their own terms.
